Bonify
Working with Staffing Studio has led to a monumental improvement in the team. They found us the perfect reps with complete alignment to our mission. I forget that they're technically not in-house employees, they truly are part of the Bonify team. As we scale, I'm confident our team is in the right hands. John Carbone, Founder at Bonify
Challenge
John and his co-founder Dan were buried. Bonify had pivoted into Shopify app work, and the customer base was growing past what two founders could cover. Every technical question, every login issue, every late-night message landed in their inbox. They spent their best hours on tickets instead of product.
They had tried support help before. None of it stuck. The work was technical. Customers wanted real answers. Past providers could not keep up.
John did not need another vendor. He needed a real person who could join Bonify and stay.
Approach
We pulled the role apart. What does support really take at Bonify? Real comfort with Shopify app logic. A clear writing voice. Problem-solving instinct. The patience to learn a complex product end to end. Then we ran candidates through the TraitX Framework against those signals, not resume keywords.
The new team member fit in from week one. Learned the product. Owned the inbox. Built direct relationships with customers. When something went wrong, John knew who to call. He trusted it would get fixed.
Results
John and Dan stepped almost all the way out of customer chats. They got their focus back on product. The team shipped app updates they had been sitting on for years. Shopify reviews started naming the support team by first name.
The retention told the story. This was not "support that worked out." It was a long-tenure team member who looked just like anyone else on the team.
Years in, John still offers to be a reference.
The most important thing is that if we do have an issue, if something comes up, I know that I can go to you guys and you're gonna make it right, and you're gonna make it right fast. I'm happy to be a referral for you.
John Carbone, Founder at Bonify